Speakers featured at Floral Summit 2008 Conference
Floral Summit 2008 features a lineup of presenters with expertise in various aspects of the floral industry.

J Schwanke

J Schwanke's love of Flowers began at birth during a Snowstorm at a State Flower Convention in Nebraska. J’s career grew and blossomed… as he joined his family’s Flower business: Green’s Greenhouses Inc. in 1976 and directed the Flower Shop and Garden Center operations starting in 1981.

J is a member of the American Academy of Floriculture, the American...
Job Position: 

Alvaro Baena

Alvaro Baena is the co-founder and President of Golden Rose Canada Inc. Alvaro has more than 30 years experience in various areas of the flowers industry.

Before moving to Canada and starting Golden Rose, Alvaro worked at his family’s flower farm in Colombia where he had the opportunity to work in the growth and production of fresh flowers for export to various international ma...

Job Position:  President, Golden Rose Canada Inc.

Ryan Freeman

Ryan Freeman is the President and founder of Strider Inc., an SEO firm specializing in Internet Marketing for small businesses. Ryan is a certified Professional Search Engine Marketer and Advanced SEO Analyst, in addition to being a 5th generation florist with Martin's, the Flower People in Toronto. He has been featured on the SEM Synergy radio program f...
Job Position:  President & Founder, Strider Inc.

Mark Anderson

Mark is the founder and developer of the FloristWare POS system. He has a background in small business software development and has been involved in the flower business since 1992.
Job Position:  Founder, FloristWare

Johnder Perez

Johnder Perez is the Sales Manager of Golden Rose Canada Inc.  Prior to Golden Rose Canada Johnder was a freelancer and was involved in several projects ranging from web design, internet marketing, copywriting and consulting.  He studied Business and Communications at the University of Toronto.
Job Position:  Sales Manager, Golden Rose Canada Inc.

Deborah Woodcock

Deborah spent ten years working with florist and distributor members of Flowers Canada Retail. Her experience in this association has equipped her with a diverse skill set and knowledge in finance, marketing, web development and most recently email marketing.
Job Position:  User Support & Communication, FloristWare

Jon McClory

Jon has provided business and financial consulting and training services to the floral industry for over a decade. He has a thorough understanding of the unique challenges involved in operating a retail flower shop and has developed proven and actionable strategies to deal with these challenges effectively.
Job Position:  President, Franklin Consulting & Training

Rick Ross

Rick is the Director of New Business Development for Acuity Innovative Solutions. He is responsible for the business development of full service marketing and management of digital asset requirements of a number of our clients. He has executed initiatives on a local and national scale for all types of marketing.
Job Position:  Director of New Business Development, Innovative Solutions

Jim Stowe

Jim is an SEO analyst and project manager at Strider Inc.  He is also an administrator for FlowerChat.

Job Position:  Project Manager

Schedule - workshop
Sunday, May 25

Foundations of a Suc...

Web Track - Session 1

Time: 10:00am - 10:45am

Location: Room 1

Keys To Survival: In...

Sales and Service Track...

Time: 10:00am - 10:45am

Location: Room 2

Direct Mail Marketin...

Marketing Track - Sessi...

Time: 10:00 AM - 10:45 AM

Location:

One-on-One 1: POS Co...

One-on-One Track - Sess...

Time: 10:00am - 10:45am

Location: Room 4

Local & Blended Search

Web Track - Session 2

Time: 11:00am - 11:45am

Location: Room 1

Keys To Survival: In...

Sales and Service Track...

Time: 11:00am - 11:45am

Location: Room 2

Loyalty & Fundraisin...

Marketing Track - Sessi...

Time: 11:00 AM - 11:45 AM

Location:

One-on-One 2: Employ...

One-on-One Track - Sess...

Time: 11:00am - 11:45am

Location: Room 4

SEO 101

Web Track - Session 3

Time: 1:00pm - 1:45pm

Location: Room 1

Keys To Survival: Se...

Sales and Service Track...

Time: 1:00pm - 1:45pm

Location: Room 2

One-on-One 3: Direct...

One-on-One Track - Sess...

Time: 1:00pm - 1:45pm

Location: Room 4

Building Your Custom...

Marketing Track - Sessi...

Time: 1:00 PM - 1:45 PM

Location:

Pay Per Click

Web Track - Session 4

Time: 2:00pm - 2:45pm

Location: Room 1

Keys To Survival: Se...

Sales and Service Track...

Time: 2:00pm - 2:45pm

Location: Room 2

Social Media Marketing

Marketing Track - Sessi...

Time: 2:00 pm - 2:45 pm

Location: TBA

One-on-One 4: TBA

One-on-One Track - Sess...

Time: 2:00pm - 2:45pm

Location: Room 4

The Art of Persuasion

Video Presentation

Time: 2:00pm - 2:45pm

Location: Room 3

Designing For Survival

Design Show

Time: 3:00pm - 4:00pm

Location: Main Area

Q & A Panel

Ask The Speakers

Time: 4:00pm - 5:00pm

Location: Main Area